About 28ish

Who is 28ish?

Our Beginnings

28ish was born out of a shared passion for women’s health and the belief that the menstrual cycle is an often-overlooked source of empowerment. We are a diverse group of individuals, including educators, health enthusiasts, and menstrual cycle advocates, who came together with a common goal: to help women of all ages understand and harness the incredible power of their menstrual cycles.

Empowering Women

What Drives Us?

We are passionate about the science, history, and the art of the menstrual cycle. We understand that the cycle is more than just a biological process; it is a fundamental aspect of your well-being and personal growth. By unlocking the secrets of your cycle, you can enhance your physical health, emotional well-being, and personal development.

Our Mission

In 28 Seconds

Chief Executive Menstruator

Carrie Mckinnon

Carrie is the founder and CEO of 28ish, a cycle awareness company on a mission to help people stop fighting their bodies and start living in rhythm with them. Through the 28ish app, educational resources, workshops, and community spaces, 28ish makes the profound self-knowledge of menstrual cycle awareness accessible to everyone.

This isn’t period tracking. This is a completely different relationship with yourself.

Carrie brings to 28ish a background in international education, having designed and led programs across three continents. She is internationally trained in menstrual cycle awareness and brings both global perspective and deep personal conviction to everything 28ish creates.

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